Shop

Officer’s Choice Blue is a premium variant of Officer’s Choice. It is a fine blend of scotch malts and select Indian grain spirits. Officer’s Choice Blue created history by crossing 3.5 million cases in the second year of its launch. An elegantly designed, well-shaped pack gives it a premium and scotch-like look and feel. It has earned the distinction of being the first brand in the alcobev industry to introduce the innovative Twist-Lock and Tear-Off caps The equity of Officer’s Choice Blue is centered on the value of righteousness. The brand connects to the target audience of young, modern and progressive consumers by asking them to take a stand against social wrongs and is brought alive through the clarion call of ‘Raise Your Voice’